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CRM works for small/big industries - A look at how it achieves this

CRM can be implemented having even one customer .That is the barest minimum required.

As such small industries too benefit from CRM implementation. In CRM terms a small business would generally constitute an organization having around 10 employees .Medium enterprises are enterprises having 11-100 employees. CRM works for a small entrepreneur, a 100 employee firm and a million dollar corporation as well.

CRM for large industries

CRM is not just for big players only .Large corporates are not the only ones who stand to benefit from CRM implementation In effect it is harder for large corporates as they will undoubtedly encounter more difficulties when compared to smaller ones. Apart from the huge investment involved in the installation itself there are also additional costs. Training of employees, integration of the various departments, phased implementation -all result in tremendous costs for the organization

CRM in the small industries

Consultants are seldom brought in on account of their high cost. In this respect SMES generally lose out on essential CRM advice that can be utilized to avoid CRM collapse .
It is imperative that the CRM implementation is closely monitored by the entrepreneur to ensure success. Any failure on his part to do so will only result in a collapse of the system.
Importance should be given to the amount of money poured into the CRM process .Sometimes more money than is required gets put in on account of insufficient CRM knowledge on the part of the entrepreneur. With small industries, since resources are less - optimization of resources should be encouraged.

CRM tends more to profit small industries than large ones .This occurs because re-engineering the front office is a crucial part of CRM .This part of CRM becomes more difficult as the number of people, departments and businesses involved grow.