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Find out how the CRM process works

The CRM process is the most influential customer oriented strategy of the decade. Despite its humble origins it has evolved into a relatively complex strategy. The essentials of a CRM program include focus,
commitment to CRM goals and above all a desire to be customer focused. Here's how the CRM process actually works in an organization.

A look at the steps in the CRM process

Establishing CRM goals
Educating other departments
Assembling customer information
Designing the data model
Vendor study
Selecting the CRM solution
Establishing authority & responsibility
Pilot projects
Communication with customers through direct mail , electronic
mail etc
Customer surveys
Customer satisfaction program
Collection of customer information
Provision of customer information to employees
Usage of customer information in the business activities
Feedback
Analyze
Documenting a new process
Implementing final methodology


Related Articles
CRM's Evolution - what you need to know
CRM - the customer oriented strategy of the decade
Big mistakes your organization could be making
CRM - Find out what makes it one of the fastest selling strategies of the decade
A look at the Industries that can adopt CRM
Why CRM is your organizations biggest asset

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