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CRM solutions - What do they offer?
CRM vendors are providing more and more customization options. This enables customers to integrate CRM services easily with existing business processes. In business CRM solutions integration with other non CRM solutions is phenomenally good. In terms of service and technical
support as well they have excelled.
Oracle, People soft, Salesforce.com, Right Now Technologies and Sage CRM are regarded as the top providers of CRM solutions. They are hailed as the most customer centric among providers.
Customer satisfaction, loyalty etc are the criteria these customer relationship management solution providers focus on.
Large enterprises can look to People Soft and Oracle for their CRM solutions. Onyx leads in the small-medium business, while Salesforce.com is the leader in sales force automation. Right Now Technologies tops the customer service and support category. For the best customer service solutions Right Now is the right choice. Sage CRM on the other hand is the leader in the partner relationships category.
Industry Leaders:
Onyx Small-Medium Business
Salesforce.com Sales Force Automation
Right Now Technologies Customer Service
Oracle's PeopleSoft CRM Large Enterprises
Maximize Contact Management
Sage CRM Partner Relationships
Hosted and On Premise solutions
CRM users can opt for a hosted solution or an on-premise one. CRM consulting will give you the pros and cons of this venture. The hosted CRM solution is all set to place other solutions in the shade. These tend to promote the highest range of return on investment and are relatively easy to install. Their costs structures however can be pretty steep especially for small industry application. It is imperative that hosted CRM start adding concepts like analytics and workflow so that CRM solutions can succeed easily.
The other possibility is the hybrid option wherein both hosted CRM solutions and on-premise options can be used. In this respect organizations will use hosted CRM solutions on a particular premise and the rest of the organization on the on-premise solution. The hybrid model however has been scarcely adopted.
CRM Solutions Need to Possess the Characteristics of:
Integration with non CRM solutions
Stability
Moderate cost
ROI potential
Functionality
Ease of use
Ease of implementation
Total cost of ownership
Easy comprehension
Service and technical support
Technology platform
Loyalty impact:
Vendor resources
CRM Solution -Areas of Application
Channel Management
Customer Service/Call Centers
Enterprise CRM
Marketing Automation
Sales Automation
SMB/Mid-market CRM
Enterprise CRM
Integration
Analytics
Vertical CRM Solutions can be obtained for the following sectors: