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A look at the Industries that can adopt CRMWho uses CRM? CRM costs approximately $500 - $750 per year for small/medium businesses. With prices as low as this the earlier notion that
CRM is but only an option for large corporates does not hold good. CRM's application includes a wide range of industries ranging from retail to education to the health sector and areas as offbeat as relationship marketing and knowledge management.List of industries that can opt for CRM:Pharmaceuticals & Life Science The Pharmaceuticals & Life Science sector is unlike any other. It requires large amounts of data and information processing. CRM provides for this demand with its ability to store volumes of customer data.Financial ServicesThe financial services marketplace is rapidly expanding. Investment banking, private equity and other financial institutions are trying to manage client relationships while developing overall sales. CRM achieves this with its ability to cut costs, increase efficiency and manage customers while retaining relationships with them.Health careCustomer Relationship Management helps hundreds of health care clients achieve their marketing goals. CRM predicts future medical needs in the industry. It helps greater return on investment for hospitals, employers, physicians etc.Manufacturing Normally we tend to think of large machinery, factories etc when we think of manufacturing but this industry as well needs CRM to maximize profits. CRM enables them to sell to customers both directly and indirectly.Real EstateAgents and property professionals face major problems with clients. With increasing competition the real estate industry is more challenging than ever before. CRM helps marketing, sales and service operations and helps the organization understand and manage its clients effectively.RetailThe Retail industry is symbolic of and closer to the customer than any other industry. CRM's knowledge of the customer, its comprehensive study of customer preferences helps boost profits, sales and customer retention.Travel CRM enables airlines and travels minimize time and cost as it contains a comprehensive amount of data on customers that can be used in daily dealings with them. Implementing CRM software helps to build, manage and serve your client base. BankingCRM enables the banking industry to maintain a customer profile. This creates a holistic view of customers. It makes sure that the right services are offered to the right people at the right time.Automotive CRM Automotive meets the sales, marketing and service requirements of car companies, distributors, dealers etc. Implementing CRM enables them to use available customer information to manage leads, to develop marketing campaigns and increase sales directly or through dealers.Insurance CRM is essential to enable organizations offer their customers the chance to review policy coverage information, check policy/claim status etc. It also helps in solving customer problems.CRM's New Areas of Expertise- Enterprise CRM
- Relationship Marketing
- Vertical CRM Solutions
- Business Intelligence
- e-Business
- Content Management
- Customer Analytics
- Data Mining
- Email Marketing
- Employee Relationship Management
- Enterprise Resource Planning
- Knowledge Management
- Partner Relationship Management
- Sales Automation
- Enterprise Resource Planning
Large corporate, medium industries and small business units as well can all opt to benefit from this application. CRM's application being diverse in nature has made it one of the fastest growing customer centric strategies of the decade. Its diverse applicability has increased its appeal
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